Dictionary

• Ad Fatigue
• Ad Space
• Bid
• Click-through-rate (CTR)
• Cost per Action (CPA)
• Cost per Click (CPC)
• Cost per Mille (CPM)
• Display Advertising
• Frequency
• Frequency Cap
• Impressions
• Landing Page
• Pixel
• Reach
• Return on Ad Sales (ROAS)
• Search Advertising
• Target audience
• Targeting